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4th April 2008

Finding Hidden Advertising Spots for Your Promotions

Are you afraid that your latest promotional campaign will be swept away with the rest of the advertising clutter? Placing your advertisement in a key location is a pivotal step in getting it noticed.

Since you can practically buy ad space on just about every surface possible, finding the right location for your promotional message can be quite a challenge. Choosing an otherwise untouched area for your ad can increase its success. Dimly lit areas, floors and narrow walkways seem to be free of advertising and promotional materials in most buildings.

Dimly Lit Areas

Dimly lit areas may seem to be off limits when it comes to promotion and advertising since well-lit areas provide a more inviting location for posters and signs. However, backlit displays provide a perfect way to take advantage of these hidden areas.

An illuminated backlit sign can spark interest and grab the attention of customers in casinos, movie theaters and shopping malls. Whether you are promoting an upcoming event or a new product or service offering a backlit display can expand your marketing reach throughout the building.

Floors

For the most part, the floors of most venues are uncharted territory when it comes to advertising and promotion, but with adhesive graphics, you can place your message on the surface of just about any floor (even carpet).

Floor graphics cannot only help to increase awareness, but they can also help to direct your customers to products or other locations. When you place floor graphics in high traffic areas, be sure to use a high-tack adhesive to ensure that they will last throughout the duration of your promotion.

Narrow areas and hallways

Placing promotional materials in narrow areas and hallways can be a daunting task that will only clutter the space. However, advertising materials have a good chance of being noticed when placed in smaller areas. Incorporating a wall mural for the area cannot only brighten up a dull area, but will also create a strong visual impact for your promotion.

If you begin to question whether your latest promotional campaign is getting the attention it deserves, then consider looking around your venue. You might just find a few prime advertising spots that are going unnoticed.

Elizabeth Catalanotto is a freelance writer for Pixus Digital Printing. Pixus is a leader in next day short run digital printing that specializes in creating custom backlits and vivid color graphics for companies across the country.

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29th March 2008

Stickers A Gummy History

Stickers are defined as being a piece of paper or other material of which one side has a substance meant to help it cling to a surface. Wow, that is a pretty confusing definition of a pretty simply concept. The sticker, may have been discovered by ancient Egyptians who were trying to advertise the daily market specials, or it may have been a Department of Defense contractor who was hired to find a way to label the dangerous from the not-so-dangerous. It is really hard to tell which, if either of these explanations, is correct. So let’s consider the third option. Apparently, European advertising gurus came up with the idea to help consumers identify products by their colorful paper labels somewhere in the early 1880s. The colorful paper labels were affixed with a gum paste. The main products that utilized this concept (at least at first) was fruit. There was a huge amount of competition among orchards so the stickers (also known as lithography) were used by the owners to bring attention to their fruit. The labels would be stuck to the side of the cedar crates that were full of fruit and ready to sell. The concept was also used widely on vegetables cans and on cigar boxes.

Stickers evolved a bit to pre-apply the paste to the back of the stickers and let them dry. Then, by applying water or saliva to the sticker surface, the past would activate and the sticker could be placed on a surface. These types of stickers were very popular as travel and luggage stickers and are considered to be collectors items today.

From the pre-pasted, the concept of stickers evolved when R. Stanton Avery manufactured the first self-adhesive labels. The label/sticker that Avery designed had a paper surface with a coat of adhesive which was then stuck on a liner. The liner had a special silicone coating that enabled the label to be removed and stuck to other surfaces. Stickers today still use the basic premise of the self-adhesive label that Avery invented. For over 50 years stickers have became a huge marketing item for every sort of household product imaginable. In addition, bumper stickers have also become part of the popular culture fads and icons as they have been used for political and social commentary.

Mrs. Party… Gail Leino is the internet’s leading authority on selecting the best possible party supplies (http://partysupplieshut.com), using proper etiquette, and living a healthy life while also teaching organizational skills and fun facts. The Party Supplies Hut has lots of party ideas with hundreds of free coloring sheets, printable games, and free birthday party activities. Over 100 adorable Party Themes (PartyThemeShop.com) to fit your birthday celebration, holiday event, or “just because” parties is at the Party Theme Shop. Party themes include cartoon characters, sports, movie, TV shows, luau, western, holidays, and unique crazy fun theme ideas.

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20th March 2008

Fill In the Gaps with International Trade

Owning your own business is difficult at times. Competition is greater because you have less “man power“, less products, and often times less money going into the business than what is coming out. At times, your product may not be selling well in your area, or may eventually become obsolete all together. If the success of your product depends on things such as say, the weather, then you may be slow for several months out of the year and this could cause financial difficulty.

Think about expanding your business through international trade. The idea of going
International may sound only possible for the “big dogs“. It may seem difficult, stressful, or even pricey. Not true. There are people all over the world in need of what you have to sell and reaching out to them is sometimes as easy as a phone call or the push of a few buttons on your lap top. Following are several hints to successfully expanding your business worldwide.

First, you may want to look at importing and exporting. Though importing, you could provide a greater variety to the product you’re selling with similar products from other countries. The buying or manufacturing of products from other countries may also be cheaper than production where you are. Also, the products that you import would be unique therefore your customers would be coming to only you for them. The are many advantages of exporting. The use or need for your product could become obsolete in your country after a few years especially if you are selling computer or data products; but it could be a new, hot commodity in another country.

Say your country is experiences a consumer drought, but in other countries their economy is booming! You want your product to be where the money is. As I stated before, if your product is weather or season dependant, exporting could benefit you during those several months out of the year when your product is not needed.

Consider adding mail order services to your present business. You can increase your selling power by using this method of selling which is favorable to international trade. The internet is a prosperous way that businesses are getting the news of their products worldwide. Use websites, online stores, and affiliate marketing strategies to obtain foreign business. The internet is not going anywhere anytime soon. And more and more people are jumping on to the whole idea of being able to shop at home. Get your product online so that it can be seen by people everywhere there is an outlet and electricity!!!

Becoming a licensing agent has its international trading benefits as well. You can earn royalties if you arrange for foreign corporations to manufacture and sell products from domestic companies. Most business owners have no idea the amount of money that they can make simply finding foreign buyers for domestic companies. On the flip side, you can earn fees from foreign companies for finding domestic corporations who are willing to buy their products.

As a single source supplier, Electro Tape Specialties ability to furnish a wide range of pressure sensitive tape products has enhanced the company’s value to distributors.
In addition to everything Electro Tape Specialties has to offer, the company now introduces a new website that promises a more attractive look and easier navigations. When corporations search for cable ties, duct tapes, packaging tapes, or stucco tapes, viewers will now find descriptions, features, and physical properties; everything a consumer needs to find what is best for their company.

http://www.electrotape.com

Mr. Green is a Article Distributor for Industrial Tape Distributor. Electrotape Specialities Inc. globaly supplies Grade A tape products.

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